THE FIELD REPORT

The Field Report takes you inside the marketing industry, one career story at a time. Hear directly from marketing professionals about how they got to where they are, what it looks like to work in the field, and their advice for building a career in the industry.

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The Field Report: Shannon Yu

The Field Report is TRMA’s interview series where we sit down with marketing professionals to go beyond the job title, asking them about their career journeys, experiences and lessons learned along the way. For this edition, we spoke with Shannon Yu, a Ted Rogers School of Management Marketing alum and 2024-2025 TRMA President, about her journey from student to marketing professional. Today, she works as an Integrated Marketing Manager at Intuit Canada, working across QuickBo